Well Building Institute
the International WELL Building Institute (IWBI) retained CannonDesign to help envision a brand campaign with the intent of growing their presence in the building certification Market. The team began with the “elevator pitch” deck shown below, for IBWI to use for casual introductions to the idea of a wellness based building certification system. Highlighting the fact that humans spend ~90% of their time indoors, its a simple step to understand the health impacts our buildings have on us.
Additional efforts shown below for IWBI include the storyboarding of various ad campaigns, humanizing the building certification process, and highlighting key decisions in building design that have impacts on human wellness. Variations of IWBI’s “Well Certified” logo were created for building plaques and IWBI design certification stamps.
Well Building Institute - CannonDesign